Fish Supports the US Army's Virtual Army Experience
Inside a 110' by 110' inflatable dome people will have a chance to play the most advanced real action war simulator ever created.
The experience is designed to attract young men and woman attending NASCAR, Air-Shows and other venues so that the Army can deliver positive messages about choosing the Army as a career path and identify potential recruits.
Fish's role in this experience was to develop a solution that would allow the US Army to collect actionable information that would impact the post-event recruiting process. Fish was tasked with collecting data profiles as people registered to enter, track and control traffic, and measure behaviors throughout the four structures that housed different stages of the experience.
Data Capture: Capture information initiated from consumer with an integrated license scan. Collect actionable information that includes perceptions, motivators and barriers.
RFID Visitor Tracking: Track visitors behavior and engagements to infer interests.
Message Triggers: Trigger relevant messages based on unique registration profiles.
Photo-Capture: Capture action photos as a vehicle for effective post-event follow-up and measurement.
Handheld digital sales aides: Provide integrated handheld technology that allows recruiters to have personalized conversations with high value targets.
High Priority Identification: Rank and categorize all leads based
Lead Distribution: Distribute all leads immediately to recruiters