Your goal is to gain valuable data about your leads to provide to your sales team. Our goal is to help you capture that data, cultivate that relationship and convert those leads into die-hard buyers.
According to the CEIR (Center for exhibition Industry Research) over 80% of all event leads never receive post-event sales follow up. Though this statistic is routinely referenced by lead retrieval companies as justification for needing their services, the reality is a better lead may not be the entire answer. Our exhibitor solutions are focused on the collection of actionable information that will empower sales and marketing teams alike.
Our approach ensures that sales teams receive true “leads” — these are prospects that have provided information that will allow meaningful conversations to advance sales. Suspects, those leads that are not qualified as a current buyer are incubated over time until they have migrated to the prospect level.