Visitor Intelligence
At Fish, we are focused on helping our clients achieve extraordinary results by providing a better understanding of the information they gather. We do this through a process we call Visitor Intelligence. We are pleased that the introduction of our "Visitor Intelligence" application was accpeted with a 2007 Buyer's Choice award from EXHIBITOR MAGAZINE!
We have all heard the crowd's buzz about “Experiential Marketing”, with its focus on attracting visitors to an event space by providing a unique brand experience, intended to be remembered long after a show has ended. However, at the end of the day, you, or the event manager are responsible for real results. You must leverage the opportunities created by the experience to learn about your visitor, so that you can follow up in a meaningful way. Tradeshows have always been about driving sales — and in order to drive sales, you need more than simple leads — you need Visitor Intelligence.
There is a large difference between traditional Lead Retrieval and Visitor Intelligence — Lead Retrieval is focused on gaining vast numbers of names, business cards, and titles, whereas Visitor Intelligence is focused on measuring behaviors, interactions and engagements. This process allows an exhibitor to have both explicit lead data as well as implicit data to passively determine interest.
Visitor Intelligence empowers you to create unique, personalized experiences, and utilize the power of real-time location tracking and measurement. We assign each registered visitor a special RFID card that allows us to track all movements of all visitors simultaneously. That “Intel” we gather includes:
- With a minimum range of 4 inches, we can track where a visitor spent time within an event or booth
- Which products, kiosks, or digital signs the attendee engaged, and for how long
- Which booth staffers each attendee engaged, and for how long
- Track booth staff effectiveness
- Integrate with registration systems and digital signage data capture
