In an attempt to help you save dollars by shaving time off the sales cycle, Fish Software incorporates a process known as Marketing Automation. This process revolves around the constant refinement of communication to suspects in order to tailor a message that will ultimately turn the suspect into a well qualified prospect.
The idea is to continually qualify and re-qualify targets and determine if/when a target has migrated to the prospect level.
We take segmented data from your event and deliver highly customized messages that will resonate to attendees based on their interest. Their behavior is tracked online, which is analyzed and fed back into the machine to continually refine. Eventually, the suspect raises his/her hand and becomes a true prospect, which will then automatically be ported to the proper sales channel.